Xbox 360 live membership how to#
Xbox 360 live membership update#
Xbox 360 live membership series#

Xbox 360 live membership series#

This also hurt the value perception of the Xbox Series S, which Microsoft wants people to view as an inexpensive path to get into next-gen gaming.Д«ut the bigger concern was that the Xbox Live Gold pricing could taint the perception of Xbox Game Pass. For one, internal decision-makers hated seeing people point out that it would cost $120 per year to play Fortnite on an Xbox while it is free on PC, mobile, and all other consoles.ДЇortnite on Microsoft Windows: free to playДЇortnite on Nintendo Switch: free to play Microsoft was particularly concerned about a couple of responses. Any dent in the value perception is something that could potentially derail the entire business model.ДЄnd the outcry against the Xbox Live Gold increase was more than dent. Microsoft needs to maintain that momentum while its development teams slowly create games to grow the service. And Game Pass works because itвЂ™s вЂњsuch a great deal,вЂќ according to anyone who has ever talked about it. The company didnвЂ™t launch the Xbox Series X/S with Halo, so it is putting all of its focus on Game Pass. The reason this was such a dire situation for Microsoft is because the public perception of the price increase threatened the foundation of the future of Xbox.

Xbox 360 live membership how to#

The crew put in a team effort to figure out how to respond, but they all felt like they had to do something.

Xbox 360 live membership update#

Xbox executives and communications specialists tweeted references to their long day of work after the update hit the blog post at around 9 p.m. It was obvious that many key people on the Xbox team were putting in extra hours to deal with the fallout from the pricing decision on Friday night. Xbox is scared of losing the value narrative вЂњThe announcement has been in the works for months and that announcement was dropped today to help offset the backlash from the original price increase announcement,вЂќ Niko Partners analyst Daniel Ahmad tweeted Saturday, January 23.Д«ut what else happened here? What, specifically, got to Microsoft to convince decision-makers to so quickly reverse this decision? It was a combination of factors that you likely already know if you were one of the many people complaining about the price hike on social media. Three top investment pros open up about what it takes to get your video game funded. On top of that, you will soon no longer need an Xbox Live Gold membership to access online features for free-to-play games. ThatвЂ™s opposed to the now-abandoned plan to increase prices to $11 per month, $30 for three months, and $60 for six months. That means $10 per month, $25 for three months, $40 for six months, and $60 for a year. Going forward, new and existing Xbox Live Gold subscribers can join the service for the current price.

In an update to its news post about the price change, the company explained that it had вЂњmessed up.вЂќ And according to sources familiar with the matter, Xbox leadership came to that conclusion quickly after a loud public outcry from gamers - but also from feedback within other Xbox teams. By Friday evening, it reversed that decision and then some. On Friday morning, Microsoft announced it was increasing the price of its Xbox Live Gold subscription service. Join gaming leaders online at GamesBeat Summit Next this upcoming November 9-10.